L’Oreal Mitigates Wastewater Challenges | Veolia


L’Oreal Mitigates Wastewater Challenges With Veolia

Global Cosmetics Giant Achieves Water Management Success With First LEED-Certified Plant In Indonesia

Spanning an impressive 66,000 square meters of prime industrial land, L’Oreal Manufacturing Indonesia is the 43rd and largest factory owned by the L’Oreal Group worldwide. Located within the Jababeka Industrial Estate in West Java, the plant supports L’Oreal’s tremendous growth in the Southeast Asian beauty market, manufacturing hair and skin care products under its mass-market brands – L’Oreal Paris and Garnier.

Ari Cahyo Saputro, Environment, Health and Safety Manager, L’Oreal Manufacturing Indonesia, shared, “The L’Oreal Group chose to invest in Indonesia as the country has the highest growth potential in Asia Pacific. This investment supports our goal of reaching one billion new consumers within the next ten years. At the moment, 30% of our products are manufactured for the domestic market while the other 70% is distributed to other countries in the Southeast Asian region.”

The First LEED- Silver Certified Plant in Indonesia

A world-class facility designed with environmental sustainability in mind, L’Oreal Manufacturing Indonesia is the first factory in the country to receive the Leadership in Energy and Environmental Design (LEED) Silver Certification. LEED-certified companies are recognized internationally with the premier mark of achievement in ‘green building’, and commonly cost less to operate as they derive savings garnered from their environmental efforts.

Working towards LEED certification was an important venture for L’Oreal. The L’Oreal Group has in recent years rigorously stepped up efforts to reduce its environmental footprint through better waste and water management. The company has a worldwide goal to reduce absolute carbon dioxide (CO2) emissions by 60% come 2020, and the LEED award for L’Oreal Manufacturing Indonesia was a positive affirmation that L’Oreal was well on its way to achieving its ambitious target.

“Receiving this certification was a strong encouragement for us at L’Oreal,” Saputro said. “It motivated us to explore more efficient ways to manage the plant and our resource consumption. Aside from green building, L’Oreal was also keen to implement a complete wastewater treatment plant onsite to promote smarter management of wastewater discharge. By doing so, we will be better able to achieve our environmental sustainability goals.”

Managing Wastewater to Achieve Sustainability

In a bid to achieve their environmental sustainability objectives, L’Oreal Manufacturing Indonesia was keen to address and introduce wastewater solutions for safe disposal. L’Oreal Manufacturing Indonesia then turned to its partner, Veolia, a global professional water solutions provider, to help design and implement a complete wastewater treatment plant for L’Oreal’s new facility. As Veolia had partnered with L’Oreal on other projects before, it was a natural choice for the cosmetics giant to engage Veolia for this effort.

Saputro explained, “L’Oreal first started working with Veolia in Asia Pacific back in 2007, and we have enjoyed a good partnership since, as both companies have similar commitments to environmental sustainability. Veolia was able to deliver on all accounts and it was a pleasant experience on a whole, as they were able to satisfy our interest to minimize our environmental footprint. It was ideal then for us to consult Veolia, a trusted and competent partner.”

As a one-stop water service provider, Veolia was also able to add value to the project by providing all the water solutions required. Fenian Feng, Process Engineer, Veolia, shared, “Since Veolia was closely involved in another of L’Oreal’s wastewater plant in Suzhou, we had a good understanding of what the Indonesian plant might require. We helped L’Oreal to achieve its environmental commitment by optimising wastewater management in this plant, specifically to reduce transportable waste and limit CO2 emissions.”

Veolia Uncovers Water Challenges

After a thorough analysis, Veolia determined the water challenges that L’Oreal Manufacturing Indonesia faced. Feng summarised, “The wastewater had a low flow rate, high concentration levels of oil and grease, and also Red Bug Communications Pte Ltd | Public Relations & Marketing Communications | Co. Reg. No. 200922362C contained high concentration levels of chemical oxygen demand (COD), which implied a higher level of organic pollutants in the wastewater.”

The wastewater from this cosmetic manufacturing plant mostly contained organic industrial waste matter and therefore needed a special pre-treatment process to remove effluents before discharge. The high concentration of suspended solids and fats present in the wastewater also required a longer time to decompose due to its complex components.

“We have to limit our COD levels in the wastewater to 800 parts per million (ppm) to comply with local regulations in order to receive a discharge permit,” Dian Ayu, Environmental Engineer, L’Oreal Manufacturing Indonesia, shared. “After Veolia analysed our wastewater, we realised that our COD levels were as high as 15,000 ppm, while soluble COD concentration levels were around 3,000 ppm. So, our challenge was to treat the effluent to control and bring the levels down.”

Triple-Combination Solution

Taking all these factors into consideration, Veolia designed and proposed a complete wastewater treatment plant that featured three of its advanced water technologies. These were the Idrocos™ Dissolved Air Flotation (DAF) system,  AnoxKaldnes™ Moving Bed Bio Reactor (MBBR), and HydroTech™ DrumFilter, specially customized for a userfriendly system that was low in maintenance.

A pre-treatment unit for oil and grease removal, Idrocos™ DAF comprises an online coagulation injection, followed by a flocculation step before the clarification phase to clarify water using dissolved air. This step separates any suspended solids, oil and grease, and hydrocarbons from the wastewater, and it can remove up to 99% of undissolved COD. The AnoxKaldnes™ MBBR is then integrated to remove the dissolved COD from the DAF outlet. Using biofilm-coated carriers, MBBR stabilises discharge quality and optimises the water tank for future tertiary treatment and reclaim.

Lastly, the implementation of the HydroTech™ DrumFilter replaces the need for a traditional secondary clarifier. A self-cleaning filter designed to achieve high water-sludge separation performance, the DrumFilter features a small footprint and provides a larger filter area to promote higher efficiency levels, while achieving minimized energy costs and a low carbon footprint.

Feng further explained, “In addition to meeting the standards set by the local municipal body, Veolia’s proposed wastewater treatment plant was also specially customized to meet L’Oreal’s requirements for a compact wastewater plant. With that consideration, Veolia recommended technologies such as the DrumFilter as it featured a small footprint.”

Building on L’Oreal’s Sustainability Legacy

Armed with an intimate understanding of L’Oreal Manufacturing Indonesia’s manufacturing processes and wastewater challenges, Veolia was able to fully support the cosmetic giant as they continue to integrate sustainability practices into their business model. “I believe that our service standard and existing good relationships won us this project with L’Oreal,” Feng shared. “As an established water solutions provider, Veolia was able to stand out from the crowd as we had the expertise and technologies required to meet L’Oreal’s needs.”

Pleased with the improved wastewater quality, Saputro concluded, “Using Veolia’s recommended water technologies, we managed to reduce our energy consumption, chemicals usage, and sludge production. By taking care of how we dispose our wastewater, L’Oreal is sending a strong corporate message that cements our commitment to environmental sustainability. With the help of likeminded partners such as Veolia, we are confident that we will be able to mitigate new challenges that come our way.”


Veolia is the global leader in optimized resource management. With over 200,000 employees* worldwide, the company designs and provides water, waste and energy management solutions that contribute to the sustainable development of communities and industries. Through its three complementary business activities, Veolia helps to develop access to resources, preserve available resources, and to replenish them. Veolia Water Technologies specializes in technological solutions and design and build projects for water and wastewater treatment, serving industrial and municipal clients.

In 2013, Veolia supplied 94 million people with drinking water and 62 million people with wastewater service, produced 86 million megawatt hours of energy and converted 38 million metric tons of waste into new materials and energy. Veolia (Paris Euronext: VIE and NYSE: VE) recorded revenue of €22.3 billion* in 2013.

For media enquiries, please contact:
Ivy LATOUR, Marketing & Communications Manager (Asia Industrial)
For more information, visit : www.veoliawaterst-sea.com

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